Affiliate Swipe Copy and Graphics
Days
Hours
Minutes
Seconds
March 3 - March 16
Conference promotion period (2 weeks)
March 17- 20
Conference Dates (4 days)
Your affiliate link should look something like this (with your name in place of the x’s)
https://XXXXXXX–otholly.thrivecart.com/2025/
The affiliate link has a first-click referral with a year cookie period.
Please make sure to use the link in the exact form that it is sent to you.
Do not use bitly or link shorteners. Do not use the link when it transforms in the browser.
💌 Email 💌
Over the years of running the conference, email has always been the most effective way of promoting the event and earning affiliate commissions.
Personalizing the details to ensure that they are a good fit for your audience seems to work best.
***************** Only link YOUR UNIQUE affiliate link (it sends them straight to the registration page)
Subject: Unlock the Full Spectrum of Play – FREE 4-Day Event!
Hey [FIRST NAME],
Play is one of the most powerful tools in a child’s development—but for autistic kids, access to meaningful, affirming play can be limited.
That’s why I’m thrilled to invite you to The 2025 Play Conference: The Full Spectrum of Play! This FREE 4-day event is designed to help you confidently use neurodiversity-affirming, play-based therapy strategies to support autistic kids in ways that truly matter.
🗓 March 17-20, 2025
📍 100% Online – Learn in your PJs!
🎙 16 Expert Speakers sharing actionable strategies on integrating play into therapy.
📚 option for CEUs for ASHA, AOTA, EI and most states for PT.
[INSERT CONFERENCE GRAPHIC]
You can grab your FREE ticket here: [INSERT AFFILIATE LINK]
You’ll have 24-hour access to each day’s sessions, plus a supportive community inside our Facebook group, daily giveaways, and more!
Want to dive deeper? You can upgrade to a VIP Ticket to get:
✅ Lifetime access to all presentations
✅ Exclusive bonus content from each speaker
✅ A conference workbook to guide your learning
✅ The option to listen via a private podcast feed
✅ PLUS, 17 contact hours for pre-approved CEUs for ASHA, AOTA, most states for PT, and more
The VIP Ticket is at its lowest price right now—so don’t wait to check it out!
I can’t wait to see you there!
🎟 Grab your FREE ticket now: [INSERT AFFILIATE LINK]
Disclosure: This email contains affiliate links, meaning I earn a commission if you choose to upgrade.
***************** Only link YOUR UNIQUE affiliate link (it sends them straight to the registration page)
Subject: Do you struggle to integrate authentic play into therapy?
Hey [FIRST NAME],
You know that all play is okay. But when it comes to integrating authentic play into your work with autistic kids, it can feel overwhelming.
What we once believed about autism and play has evolved—and it’s hard to keep up with the latest best practices.
❓ How do we respect and embrace each child’s unique way of engaging with play?
❓ How do we shift away from old, outdated models and move toward neurodiversity-affirming approaches?
❓ How can play be used as a therapeutic tool without forcing kids into rigid play styles?
These are exactly the types of questions we’ll tackle at The 2025 Play Conference: The Full Spectrum of Play (March 17-20).
With 16 expert-led presentations, you’ll walk away with practical, evidence-based strategies to better integrate play into your sessions with autistic kids.
[INSERT CONFERENCE GRAPHIC]
Join this FREE event and gain the clarity and confidence to make play work in your therapy practice.
🎟 Save your free spot here: [INSERT AFFILIATE LINK]
Let’s embrace the full spectrum of play—together!
Disclosure: This email contains affiliate links, meaning I earn a commission if you choose to upgrade.
***************** Only link YOUR UNIQUE affiliate link (it sends them straight to the registration page)
Subject: We Start Next Week! Secure Your Free Ticket 🎟️
Hey [FIRST NAME],
Did you grab your ticket yet? The 2025 Play Conference: The Full Spectrum of Play kicks off next week, March 17-20—and it’s 100% FREE to attend!
With 16 expert-led sessions, you’ll learn powerful, neurodiversity-affirming strategies to integrate play into therapy in ways that truly support autistic kids.
Some of the incredible talks include:
🎙Andi Putt, M.S., CCC-SLP: Understanding Autistic Play: Redefining What It Means to Play
🎙Laura Petix, OTR/L: Being a sensory detective when it comes to play
🎙Dr. Brenna Hicks, PhD, LMHC-S, RPT: Sustaining the Spark: How to Be an Engaged Play Partner Without Burning Out
Don’t miss out—reserve your free spot today: [INSERT AFFILIATE LINK]
[INSERT CONFERENCE GRAPHIC]
Want more flexibility? Upgrade to the VIP Ticket for:
✅ Lifetime access to all presentations
✅ Bonus content from every speaker
✅ A conference workbook
✅ Private podcast feed
✅ 17 contact hours for pre-approved CEUs for ASHA, AOTA, most states for PT, and more
But hurry! The early bird VIP price of $79 expires on Sunday, March 16 at midnight (EST)! ⏳
Any questions? Hit reply and let me know!
🎟 Grab your FREE ticket here: [INSERT AFFILIATE LINK]
Disclosure: This email contains affiliate links, meaning I earn a commission if you choose to upgrade.
[This email is for during the week of the conference and can be added as a blurb within an email]
This week I have had a blast listening and learning from the other 16 expert speakers at the Play Conference. I have the VIP ticket which makes it easy for me to listen on Podcast as well as come back to the videos at any point.
In case you are looking for some extra hours of professional development or want the accessibility of the VIP Ticket- you can upgrade over here. It’s a steal at $97 for 17 contact hours for accredited CEUs.
The price is going up on Thursday, the 20th, at midnight (EST), so grab it before then: [INSERT AFFILIATE LINK]
[INSERT VIP GRAPHIC]
✅ Instagram & Facebook ✅
On IG please tag me @ot_holly for anything that you share so that I can reshare
Unfortunately posting the conference graphic with the link sticker on it will often have a very low reach because Instagram posts and stories generally do better when we prioritize engagement. This might translate to
- Doing a carousel post about something play-related that your audience is interested in and adding the conference graphic into the carousel
- Useing the CTA of comment “play conference” below and I’ll send you the signup link on stories and posts (P.S.: we have the ManyChat flow set up and linked in the tab below for you to use if you want to automate this)
- Posting stories with polls a few minutes before posting on Instagram.
- Posting a story with a poll before a story with conference information
*don’t forget to add the swipe up to your unique affiliate link.
🔈 COMMENT “Play Conference” and I’ll send you the link for a FREE ticket to join the 2025 Play Conference: The Full Spectrum of Play! 🎟️
👉 If you’re a therapist or educator, you’ve likely seen how play transforms a child’s development. But when it comes to supporting autistic kids, integrating authentic, neurodiversity-affirming play can feel overwhelming.
🤯 Maybe you’ve asked yourself: 🏗️ How can I implement neurodiversity-affirming, play-based therapy strategies? 📱 How do I leverage play as a powerful agent of change? 🌈 How can I confidently embrace all forms of play as therapeutic tools?
That’s exactly why I’m so excited to be part of this FREE 4-day event with 16 expert speakers! Together, we’ll break down practical strategies for using play as a powerful therapeutic tool.
🗓 March 17-20, 2025
🎙 16 expert-led workshops
📚 Option for CEUs for ASHA, AOTA, EI, and most states for PT.
🎧 Private podcast option for VIP attendees
⭐ VIP Tickets give you instant access, bonus materials, a workbook, and 17 accredited CEUs—but the early bird price disappears soon!
COMMENT “Play Conference” below, and I’ll DM you the link for your FREE ticket! 🎫
[INSERT HASHTAGS]
‼️ We Start Next Week! Have you grabbed your FREE ticket yet? 🎟️
With all the changes in how we understand autism and play, it’s hard to keep up. But one thing hasn’t changed: Play is a powerful agent of change.
That’s why The 2025 Play Conference: The Full Spectrum of Play is here—to help you integrate authentic, neurodiversity-affirming play into therapy.
🎙 16 expert-led sessions covering:
✅ Implementing neurodiversity-affirming, play-based therapy strategies
✅ Leveraging play as a powerful agent of change
✅ Confidently embracing all forms of play as therapeutic tools
🚨 Early Bird VIP Pricing Ends Sunday, March 16 at midnight (EST)! 🚨 If you want lifetime access, bonus materials, and 17 CEUs, now’s your chance to grab it!
🎟 COMMENT “Play Conference” and I’ll DM you the link to sign up!
[INSERT HASHTAGS]
🌟 Struggling to Integrate Authentic Play into Therapy?
As therapists and educators, we understand that while all play is valuable, incorporating authentic play into sessions with autistic children can be challenging.
Our understanding of autism and play has evolved, making it tough to stay updated with the latest best practices. You might be asking yourself:
- How can I honor each child’s unique play style?
- What steps can I take to adopt neurodiversity-affirming methods?
- In what ways can play serve as a therapeutic tool without imposing rigid structures?
These are the exact topics we’ll explore at The 2025 Play Conference: The Full Spectrum of Play, happening March 17-20, 2025.
Join us for this FREE event featuring 16 expert-led sessions, where you’ll gain practical, evidence-based strategies to seamlessly integrate authentic play into your work with autistic children.
COMMENT “Play Conference” below, and I’ll send you the link to secure your FREE ticket! Let’s embrace the full spectrum of play—together! 🎟️♾
[INSERT CONFERENCE GRAPHIC]
[INSERT HASHTAGS]
Here are some ideas for hashtags that you can copy and paste for posts and stories.
#PlayConference
#PediatricTherapy, #EarlyIntervention, #AutismTherapy, #NeurodiversityAffirming, #PlayBasedTherapy, #SensoryIntegration, #ChildDevelopment, #TherapistsOfInstagram, #PediatricOT, #PediatricPT, #PediatricSLP, #AutismAwareness, #SpecialNeedsTherapy, #InclusiveTherapy, #TherapyForAutism
Understanding Autistic Play – @mrsspeechiep
Sensory Detective in Play – @theotbutterfly
Compliance to Connection – @cari.ebert.seminars
Understanding GLPs in Play-Based Therapy – @communicationdevelopmentcenter
DIR Floortime in Action – @therapykeeper
Neurodiversity-Affirming Goals – @destinyhuff_iep_advocate
Play-Based Therapy Techniques – @anna.dee.slp
Child-Led Therapy Strategies – @thechildledslp
Play-Based AAC Therapy – @aac_innovations
Engaging Therapy-Avoidant Children – @the.well.balanced.ot
Engaged Play Without Burnout – @playtherapynow
Play as a Buffer for Autistic Burnout – @grainnewarren_playtherapy
Rethinking Pretend Play – @play.learn.chat
Sensory Play Exploration – @yourpediatricot
Sensory Regulation Through Play – @yourkidstable
Leveraging Media for GLP Learners – @playtimewithtor
Some ideas for promoting on stories (all relevant graphics are in the graphics folder):
*tip: add swipe reaction bars, yes/no, coming/you-bet-ya type engagement features helps the algorithm feature your stories more.
- Use the CTA of reply and I will DM you the link (you can automate this with the many chat template below)
- In my experience, people respond much better to a personal recommendation than just a graphic. So a short “I’m attending the Free Play Conference next week, swipe up to grab your FREE ticket, can’t wait to see you there” video story can be really effective.
- Reshare when tagged in relevant posts, reels or personalized graphics (*add countdown timer, an event feature or GIFS)
- A photo or video of you using the VIP ticket (listening to the podcast, printing your learning certificate or logging into the course) have done well in previous years
With Instagram favoring engagement, adding a Call To Action that involves automated DMs with the signup link can be incredibly effective. In my experience, this can 5x the conversion to clicks.
In order to make this easy for you, we have set up simple flow templates that you can add to your ManyChat bot.
- The first is for people commenting “play conference” on an Instagram post and then be sent the link in DM
- The second is for people commenting “play conference” on a story and then being sent the link.
***NB*** You need to add your unique affiliate link in the “button” section of the message #2.
ManyChat POST Automation with Keyword “Play conference” :
Link to pre-built flow:
https://manychat.com/flowPlayerPage?share_hash=415356_ab3f8bb6dfc71a0a3e322f8ad92ec82814aa5ba3
ManyChat IG STORY Automation with Keyword “Play conference”:
Link to pre-built flow
https://manychat.com/flowPlayerPage?share_hash=415356_7c891aa6b7989af77233a587efa4889c02cf8786
ManyChat Facebook POST automation with the keyword “Play conference” :
https://manychat.com/flowPlayerPage?share_hash=415356_80e1cdab38d103bd1ce9f3cbdf33ee1f70451926
If you don’t have a manychat account you can set up a free one but may have to change some aspects of the template.
I am available to help or walk you through any questions with manychat.
Other Social Platforms
YouTube is a great place to share about the conference:
- Upload the reel as a YouTube short (add your affiliate link in the description)
- You could share your link to the conference in your description box of new videos
- Share social media graphics in the community tab.
If you would like to use your Pinterest traffic, I recommend using a blog pop-up which has been one of the most effective ways to promote in the past.
Having a pop-up that uses your affiliate link to direct to the conference is one of the best ways to earn affiliate commissions.
***Remember to use your affiliate link***
Don’t forget to turn the pop-up off on March 21st.
Offering your audience some training or valuable information and then talking about the conference is a great promotional method.
If you are interested in this, I would be happy to do a LIVE on Instagram or YouTube with you (March 3-15) or you could do a live with one of the speaker at the conference.
